FTC Publishes Revised Green Guides
Green Marketing: On October 2, 2012, the Federal Trade Commission (FTC) published long-awaited revised guidelines, known as the Green Guides, to aid marketers in properly making environmental benefit claims. The FTC released its final revisions after a multiyear investigatory process, which included marketing surveys as well as reviewing comments from companies, trade organizations, government entities and […]
Phil Moffat Will Speak About Green Marketing at the 2011 ASC Fall Conference and Expo
Green Marketing: Verdant is pleased to announce that Philip Moffat will speak at the 2011 ASC Fall Conference and Expo in Indianapolis, Indiana on October 16 – 18. Phil will discuss marketing and enforcement trends, the tools available to regulate green marketing in the U.S. and elsewhere, and the legal risks attending the marketing of “sustainable” […]
EPA Launches Green Products Web Portal for Pollution Prevention Week
Sustainable Products/Green Marketing: This week is Pollution Prevention Week. And to help celebrate the Week, EPA has announced the launch of a new portal to help consumers find so-called “Greener Products.” The tool is intended to provide consumers information about everyday products, enabling them to identify those that require less energy or water, or use safer chemicals. The Agency’s announcement […]
Philip Moffat Will Speak About Sustainable Packaging at the 2011 ASC Sustainability Summit
Sustainable Products/Green Marketing: Verdant is pleased to announce that Philip Moffat will speak at the 2011 ASC Sustainability Summit in Rosemont, Illinois (O’Hare) on July 26 – 27. Mr. Moffat will discuss green marketing and enforcement trends, the tools available to regulate green marketing in the U.S. and elsewhere, and the legal risks attending the […]