FTC Extends Its “Made in USA” Enforcement Push
The Federal Trade Commission (FTC) announced on July 6, 2026, that it had sent seven warning letters to companies it says appear to have misrepresented products as “Made in the USA”—and, in one instance, as “Made in Texas”—that were imported in whole or in significant part. The letters follow an April 2026 enforcement sweep that […]
Pet Food Brand to Modify ‘Made in USA’ and ‘All Natural’ Claims After NAD Review
Sundays for Dogs will discontinue certain “Made in USA” and “all natural ingredients” claims following recommendations from the Better Business Bureau’s National Advertising Division (NAD), the industry self-regulatory body announced April 17, 2026. According to NAD, the dog food manufacturer sources most of its ingredients domestically. However, because “certain key ingredients, including beef bone and […]
New Executive Order Targets False ‘Made in USA’ Claims
On March 13, 2026, President Trump signed an executive order directing the Federal Trade Commission (FTC) to prioritize enforcement of false “Made in America” claims. “Americans have a right to clear, accurate, substantiated, and accessible information regarding whether products advertised as “Made in America” are actually made in the United States,” the order states. “Yet […]
Court Applies FTC Green Guides in Igloo Marketing Lawsuit
A proposed class action challenging recycled content, biodegradability, and “Made in USA” claims on Igloo-brand cooler products can proceed, the Eastern District of New York ruled on February 2, 2026. The case concerns unqualified recycled content and biodegradability claims on the front labels of various Igloo products. According to the court, these include “Made From Biodegradable […]
NAD Finds Issues with Bashlin “Made in USA” Claims
A manufacturer of lineworker equipment will modify or discontinue certain “Made in USA” claims following recommendations by the Better Business Bureau (BBB) National Programs’ National Advertising Division (NAD), the industry self-regulatory body announced on January 28, 2026. The challenge, brought by a competitor against Bashlin Industries, Inc., concerned multiple unqualified “Made in USA” claims appearing […]
Third Circuit Affirms Lanham Act Liability for False “Made in USA” Claims
On December 10, 2025, the Third Circuit affirmed a New Jersey district court’s finding that Albion Engineering Co. violated the Lanham Act by making false and misleading “Made in the USA” claims in connection with certain caulking guns, as well as the entry of a permanent injunction and an award of disgorgement. Competitor Newborn Bros. […]
Forklift Companies Indicted for False “Made in USA” Claims and Tariff Evasion
A federal grand jury in Colorado has returned an indictment against Endless Sales Inc., Octane Forklifts, Inc., and three company executives that sold forklifts to government agencies, charging the defendants with making fraudulent “Made in America” claims and evading tariffs. According to the August 21, 2025, indictment, the defendants added Made in USA labels to […]
Verdant Law to Lead ACA Webinar on FTC’s “Made in the USA” Enforcement
Verdant Law is pleased to announce that Phil Moffat and Irene Hantman will lead an American Coatings Association (ACA) webinar on the FTC’s renewed focus on “Made in the USA” claims. The session will be held on September 25, 2025, from 1–2pm ET. Although the current Trump administration has generally adopted a deregulatory stance, “Made […]
“Made in the USA” Claims Face Renewed FTC Scrutiny
The Federal Trade Commission (FTC) has recently intensified enforcement of “Made in the USA” claims, signaling that such marketing representations remain a priority even amid broader deregulatory themes in the second Trump administration. In July, the commission designated “Made in the USA Month” and used the occasion to highlight the legal standards companies must meet […]
Clothing Accessories Companies Penalized for False Made in USA Claims
In August 2023, the Federal Trade Commission (FTC) finalized a complaint and order against Chaucer Accessories, Inc. and two other companies owned by Thomas P. Bates for falsely labeling belts, shoes, and other products as “Made in the USA” (MUSA). The order includes a monetary judgment of $191,481. According to FTC, the New England-based companies […]